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Under the Sea

Brief: Mood board and conceptualise the upcoming Olivia Burton April SS20 campaign highlighting the new Under the Sea collection. Ideas must include key campaign assets with supporting ecommerce, model and social content to create a 360 campaign. 

As the second launch to the Olivia Burton collection, the campaign needed to have a fresh new look for summer. Keeping the designs at the forefront of the campaign, different aspects of life under the sea were looked at and how this could translate in the brand's colour palette for worldwide assets. Styling was kept in full-pastel hues with sea shells, backdrops and clothing.